Showcase your signature line

A signature line for a business is your product line that you are most renowned for. 

This is often the first item that comes to mind when you think of your company. 

Some examples: 

• ABI: Coca-Cola
• Samsung: Galaxy Phone Series
• Kellogs: Corn Flakes
• KFC: Chicken Pieces

When you showcase your signature line remember that 
stories sell. 

"Welcome to our original product line that still has the exact same recipe as 34 years ago! This is the very first product that we manufactured as the lead innovators of a wet premix. we will be showcasing each line so that you can see the diversity of our bread premixes and see what has made it stand the test of time. We would love if you would join us while we go down memory lane."

1. "Original recipe", "34 years," "stand the test of time" - All these words reinforce the history behind this product.
2. Telling people it is our very first product is all about adding to the story of the company.
3. Lead innovators provides status and establishes authority within the industry.
4. Provide a call to action by asking to be a part of the journey. 

Then look at each product individually to showcase each as its own story.

6 tips for a call to action incentive

When you are introducing your product for the first time to prospective buyers, give them a call to action incentive.

Unfortunately, human nature passes onto business practices and we get caught up in what we doing and we end up saying I will do it just now. Very often, just now becomes never because we allow ourselves to continuously get distracted. Very often, someone may be interested in your product but keeps putting it off which is why you need to have a call to action.

This is an incentive to act NOW and try your product or service in a short period after your first point of contact.

Infanta Foods Introductory Voucher Example

1. As you can see, we use the word EXCLUSIVE. This is so that they feel special and that you personalized this just for them. 
• Other adjectives that can be used are rare, once-off, one-time-offer, never seen before etc. 
2. Provide 2/3 incentives that make them want to buy more to gain more benefits. Use the words: IN ADDITION, so that people know it is extra. Tell your customers that because very often they will just scan over the offers so these words make it stand out and catch their attention.
3. Give them a time period! This is the most crucial so that you give them a "Call To Action". 
4. Must be presented to be redeemable: You need the proof that they were actually at a specific event and physically received it. This gives you an indication of your return for particular events/tradeshows, for particular promotional bundles etc. 
• This can all be used for analytics of your advertising return.
5. Have a signature for authenticity and so that they can not just photo copy your voucher and number the voucher so you know how many you gave out and for tractability purposes. 
6. Always have CONTACT DETAILS. Make it easy for your potential customer to contact you.

Tips On How To Generate Organic SEO's through "Set pages" settings

This is something so simple to generate SEO's for multiple websites that you have in an organic way.

On your search engine, go to your "Settings" and got to "Set pages". Add all of the URL's for your websites so that they automatically pop up when ever you open up your search engine. Do this for all your office, home and personal computers to organically generate your SEO's.

Raising the objection before they do

In any presentation, you need to know what objections people could potentially raise about your product or service and YOU raise that objection before they do. 

This helps you to answer the question for them. This makes the rest of your pitch more receptive because their objections have already been answered.

Example: "I know this is expensive but, the benefits of having these specialized breads outweighs that because of its ability to lower cholesterol. Can you put a price on health?" 

You control the message which is key!

Preparation, preparation, preparation

Preparation is crucial for any event! 

Never underestimate the power of preparation and visualization.

Any time you are having to do a particular presentation for a particular product to a particular organisation, ensure you are ADDING VALUE to them! It is crucial to either

1. identify a problem and solve it for them or
2. identify an extension of their current products or service that they have not seen yet.

Throughout your presentation, you need to reinforce what value you are adding so that their is no question with regard to what that value is. When you are able to demonstrate that you can add value to them, then you are already 3/4 of the way their. 

Remember: people are only interested when you add value to THEM!

Your Salary and Your Tax Bracket

It is crucial when you are looking to increase your salary that you do a tax calculation because what you may do is push yourself into the next tax bracket, but just at the entry level, and get a larger portion of your salary taken for tax.

Example: 

If your salary is R10 000 your tax payable is R793.33 because your annual salary is R120 000. This places you in the lower tax bracket because you only taxed on 18%.

If you push your salary to R15 500, this then makes your tax payable: R1902.33. 

This is because you now moved yourself into the next tax bracket by earning R186 000. You now get charged 25% just by increasing your salary by R5500.

Therefore:

R120 000 - (793.33 X 12) =  R110 480.04

R186 000 - (R1902.33 X 12) = R163 172.04

Even though you increased your salary by R66 000. You only walk away with R52 692.00 because a larger portion is going to tax because you are just at the entry level of the next tax bracket.

What you want to do is be the highest point in your current tax bracket. Therefore, the annual amount you should strive to earn is R165 600.00. 

This allows you to take a greater portion of your salary home by being the top level in your current tax bracket.