Showcase your signature line

A signature line for a business is your product line that you are most renowned for. 

This is often the first item that comes to mind when you think of your company. 

Some examples: 

• ABI: Coca-Cola
• Samsung: Galaxy Phone Series
• Kellogs: Corn Flakes
• KFC: Chicken Pieces

When you showcase your signature line remember that 
stories sell. 

"Welcome to our original product line that still has the exact same recipe as 34 years ago! This is the very first product that we manufactured as the lead innovators of a wet premix. we will be showcasing each line so that you can see the diversity of our bread premixes and see what has made it stand the test of time. We would love if you would join us while we go down memory lane."

1. "Original recipe", "34 years," "stand the test of time" - All these words reinforce the history behind this product.
2. Telling people it is our very first product is all about adding to the story of the company.
3. Lead innovators provides status and establishes authority within the industry.
4. Provide a call to action by asking to be a part of the journey. 

Then look at each product individually to showcase each as its own story.

6 tips for a call to action incentive

When you are introducing your product for the first time to prospective buyers, give them a call to action incentive.

Unfortunately, human nature passes onto business practices and we get caught up in what we doing and we end up saying I will do it just now. Very often, just now becomes never because we allow ourselves to continuously get distracted. Very often, someone may be interested in your product but keeps putting it off which is why you need to have a call to action.

This is an incentive to act NOW and try your product or service in a short period after your first point of contact.

Infanta Foods Introductory Voucher Example

1. As you can see, we use the word EXCLUSIVE. This is so that they feel special and that you personalized this just for them. 
• Other adjectives that can be used are rare, once-off, one-time-offer, never seen before etc. 
2. Provide 2/3 incentives that make them want to buy more to gain more benefits. Use the words: IN ADDITION, so that people know it is extra. Tell your customers that because very often they will just scan over the offers so these words make it stand out and catch their attention.
3. Give them a time period! This is the most crucial so that you give them a "Call To Action". 
4. Must be presented to be redeemable: You need the proof that they were actually at a specific event and physically received it. This gives you an indication of your return for particular events/tradeshows, for particular promotional bundles etc. 
• This can all be used for analytics of your advertising return.
5. Have a signature for authenticity and so that they can not just photo copy your voucher and number the voucher so you know how many you gave out and for tractability purposes. 
6. Always have CONTACT DETAILS. Make it easy for your potential customer to contact you.