Learn how to become an organisation that stimulates growth through your employees

In order for your organisation to thrive, there needs to be continuous growth for your employees. Stimulating your employees in there normal everyday tasks forces continuous personal development and gives individuals a sense of achievement and ownership for strategic initiatives.

Why would you want to be an organisation that consciously stimulates growth through your employees?

Firstly, employees keep doing the same thing day in and day out and soon they become complacent in work tasks as a result of lack of stimulation. This can result in mistakes and poor performance from your employees as a result of this complacency culture that develops. 

Secondly, the growth of an organisation is limited to a few key individuals that can come up with a number of innovations and strategic initiatives to propel a business forward. These individuals will not work in each department and may not necessarily have an ear on the ground like an individual that is working in that department. This may result in transactional strategies created for each department instead of transformational strategies that could give your organisation the competitive advantage you need.

Therefore: Imagine if you could get 5 people within a certain department to come up with 3 strategies. If you only implement 2 or 3 of those 15 strategies, your organisation will continuously grow and strengthen in each department.

How to become an organisation that stimulates growth through your employees:

1. Get ARTICLES online weekly for each department that is relevant to each department.

• Example for sales department: What is the difference between benefit and feature?

2. Get your employees in each department to read these articles WITH A DEADLINE.

• Read and report back to me by next week Wednesday.

3. Ask questions on these articles. 

• Example: 
1. How does this apply to our business? 
2. Can we use anything from what you learnt in these article in our business, 
3. If so, how and why?

4. Get employees to discuss their findings and results with each other in that department.

• Our features are...
• Our benefits are...
• We can translate this to the customer by...

5. Come up with blueprints and strategic plans on how to implement ideas and concepts that were created. 

• Need an implementation plan to see these ideas through or else they will just remain ideas.

6. On a monthly basis, get employees to read BOOKS on their relevant departments and present their findings to each other as well as you.

• You can always learn more about each department.
• Individuals often retain more information when they teach it to someone else.

In today's' information era, there is no excuse for a lack of personal education and development. 

Very often individuals just need accountability and they will do what is being asked and eventually you will not have to ask because the results will be seen. A culture that strives for growth and encourages strategy will propel an organisation to achieve monumental growth. 

Easy tips for educational marketing

 Educational marketing has received a lot more attention with the increase of competition in each industry. The need to educate the customer on your company and your product and services has become more crucial for your success. 

The key principle behind educational marketing is educate your customer on WHY to use your company or your product/service.

When you develop a product or service, you have specific wants and needs that your product or service is there to fulfill. All you have to do is highlight these needs you fulfill. 

Very often your customer does not see the full value or potential of your product until you have told them. This is all about reaffirming your company in your customers mind.

For example: In our bakery industry, a large problem in the bakeries is they want to do everything from scratch and not use a premix. If this becomes a trend in the bakeries then this will adversely affect our company so we have to actively reaffirm our customers on the NEED for our premix. I have highlighted 7 of the most crucial reasons for using our premixes and made it into a campaign.

To see more about my business go to: www.marisadasilva.co.za 

                      

3 tips for you to start your educational marketing:

1. Make it easy: 
• Make sure the customer remembers it when you are done. 
• Pictures always works the best BUT make sure your pictures are appropriate. Your images need to reinforce what you are saying. 
• Nothing to complex and keep it short.
2. Make it relevant to your customers: 
• Make sure that what you choose to showcase has your customer in mind. 
• Your customer always wants to know "what is in it for me"-> make sure that the message is for them or else educational marketing is useless. 
• Do not speak AT your consumer but rather engage WITH your consumer.
3. Educate, Educate, Educate:
• Add value to your customers and they will add value to you.
• Everybody loves knowledge and education so make sure you do this often. 

The more you educate your customers, 

the more they know WHY you are different.

To see more about my business go to: www.marisadasilva.co.za