Easy tips for educational marketing

 Educational marketing has received a lot more attention with the increase of competition in each industry. The need to educate the customer on your company and your product and services has become more crucial for your success. 

The key principle behind educational marketing is educate your customer on WHY to use your company or your product/service.

When you develop a product or service, you have specific wants and needs that your product or service is there to fulfill. All you have to do is highlight these needs you fulfill. 

Very often your customer does not see the full value or potential of your product until you have told them. This is all about reaffirming your company in your customers mind.

For example: In our bakery industry, a large problem in the bakeries is they want to do everything from scratch and not use a premix. If this becomes a trend in the bakeries then this will adversely affect our company so we have to actively reaffirm our customers on the NEED for our premix. I have highlighted 7 of the most crucial reasons for using our premixes and made it into a campaign.

To see more about my business go to: www.marisadasilva.co.za 

                      

3 tips for you to start your educational marketing:

1. Make it easy: 
• Make sure the customer remembers it when you are done. 
• Pictures always works the best BUT make sure your pictures are appropriate. Your images need to reinforce what you are saying. 
• Nothing to complex and keep it short.
2. Make it relevant to your customers: 
• Make sure that what you choose to showcase has your customer in mind. 
• Your customer always wants to know "what is in it for me"-> make sure that the message is for them or else educational marketing is useless. 
• Do not speak AT your consumer but rather engage WITH your consumer.
3. Educate, Educate, Educate:
• Add value to your customers and they will add value to you.
• Everybody loves knowledge and education so make sure you do this often. 

The more you educate your customers, 

the more they know WHY you are different.

To see more about my business go to: www.marisadasilva.co.za 

6 tips for a call to action incentive

When you are introducing your product for the first time to prospective buyers, give them a call to action incentive.

Unfortunately, human nature passes onto business practices and we get caught up in what we doing and we end up saying I will do it just now. Very often, just now becomes never because we allow ourselves to continuously get distracted. Very often, someone may be interested in your product but keeps putting it off which is why you need to have a call to action.

This is an incentive to act NOW and try your product or service in a short period after your first point of contact.

Infanta Foods Introductory Voucher Example

1. As you can see, we use the word EXCLUSIVE. This is so that they feel special and that you personalized this just for them. 
• Other adjectives that can be used are rare, once-off, one-time-offer, never seen before etc. 
2. Provide 2/3 incentives that make them want to buy more to gain more benefits. Use the words: IN ADDITION, so that people know it is extra. Tell your customers that because very often they will just scan over the offers so these words make it stand out and catch their attention.
3. Give them a time period! This is the most crucial so that you give them a "Call To Action". 
4. Must be presented to be redeemable: You need the proof that they were actually at a specific event and physically received it. This gives you an indication of your return for particular events/tradeshows, for particular promotional bundles etc. 
• This can all be used for analytics of your advertising return.
5. Have a signature for authenticity and so that they can not just photo copy your voucher and number the voucher so you know how many you gave out and for tractability purposes. 
6. Always have CONTACT DETAILS. Make it easy for your potential customer to contact you.

Raising the objection before they do

In any presentation, you need to know what objections people could potentially raise about your product or service and YOU raise that objection before they do. 

This helps you to answer the question for them. This makes the rest of your pitch more receptive because their objections have already been answered.

Example: "I know this is expensive but, the benefits of having these specialized breads outweighs that because of its ability to lower cholesterol. Can you put a price on health?" 

You control the message which is key!